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The Tug-of-War For the Cable News Network Shows The Extent to Which Dysfunctional American Media Has Become.

On Thursday evening, amid swirling speculation about a shooting at Brown University, CNN’s Kaitlan Collins took to social media, pointing out the conflicting information and guiding the public to her channel's 9pm newscast.

Although it is by no means a perfect news source, her statement seemed accurate for a lot of people. It remains one of the organizations where one can locate fact-based and largely trustworthy reporting – particularly during crises such as the one developing close to a New Hampshire storage facility.

A Vulnerable Situation During a High-Stakes Struggle

However CNN, now four and a half decades old, finds itself in a precarious position as two huge media conglomerates compete for ownership of its corporate owner, Warner Bros Discovery.

Regardless of who wins, the future of CNN has been drawn into a high-risk game of corporate ownership, not as a question of what benefits the news-consuming public.

“This is yet another example of the fundamental flaws with origins in many years of regulatory actions,” said Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the Penn.

The debate about which company will control Warner Bros Discovery – could it be Netflix or Paramount Skydance? – overlooks a larger point.

“It gets presented as a corporate drama with key players as the protagonists, but there is hardly any discussion of the societal benefit,” Pickard explained.

The Complicating Layer: Donald Trump

The CNN scenario is further muddied by Donald Trump’s longstanding stance about a network he has long portrayed as perhaps his chief “fake news” foe.

Think back to the cries of “CNN sucks!” at the president’s rallies, his team's disciplinary withdrawal of reporter Jim Acosta’s press credentials, or his sparring with Collins in press briefings.

Trump now asserts that the network requires new ownership. Many see this as a desire for ownership that will protect him from negative coverage and examination. That is part of why he appears to support Paramount Skydance, which has made a unsolicited offer.

Trump has reason to prefer that suitor more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

Paramount, parent of CBS News, also recently appointed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the lead editor of that venerable news network.

A Possibility of More Turmoil

It is important to note, if Netflix wins, CNN and other cable outlets would first be carved out into a independent unit. That would be a relief to many at the network, but it’s not exactly a guarantee of stability. That arrangement could position CNN for a future sale. There is no finish line.

In the view of Timothy Wu, much of this is against the law, anyway. The influential voice of big tech’s dominance stated that competition laws should block both deals.

“Either merger would be detrimental to the country, and both should be opposed by the government,” Wu argued.

The Fundamental Challenge and a Potential Solution

Whatever happens with this particular battle, the larger issue endures.

“Our current system is a highly anti-democratic system, but we shouldn’t give in to a sense of powerlessness,” Pickard noted. Policy decisions – originating in the 1930s and 1940s – helped to create this profit-obsessed monster, and new policy decisions can address it.

Will that happen in an era where the Federal Communications Commission chair will not confirm that the agency is independent? Change is very unlikely now, but that doesn’t mean it will not happen in the future.

Policies that support independent news organizations, reinforce local journalism, subsidize public media, and prohibit the concentration of media power in very few hands are within reach – they are necessary for a functioning democracy.

When it comes to media ownership, size does not equal quality. And news organizations such as CNN must not be pieces in the most recent corporate chess match.

About the author

Stacey Weeks

A tech enthusiast and digital strategist with over a decade of experience in analyzing emerging technologies and their impact on society.

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